Campo Viejo is a celebrated Spanish wine, but it suffered from a lack-lustre image. To boost its appeal among urban wine drinkers, we created the Streets of Colour project. World-renowned graffiti partners, Remed and Okuda, collaborated with Campo Viejo to bring color to the world through art inspired by Campo Viejo wine. They hosted live painting and pop-up wine experiences in major cities, with local artists featured too. An online urban art fund also let aspiring artists submit projects for their city and people vote for the ones they wanted to see up on walls. The campaign saw significant media coverage and a 25% uplift in social engagement.
FEATURED BY GQ, TIMEOUT, THE TELEGRAPH, LONDON EVENING TIMES, THE INDEPENDENT, MIAMI NEW TIMES, JUXTAPOZ, ARRESTED MOTION, HI FRUCTOSE, COLOSSAL, PSFK