In this hotel promotion, we challenged guests to undertake their very own art heist: ‘STAY THE NIGHT. STEAL THE ART.’ We hung work by Banksy, an artist whose work is synonymous with theft, and left the clues to its whereabouts on social media. Guests just had to stay the night, find the art and get it out of the hotel without being caught.
The campaign received nearly 7 million Twitter impressions and coverage across 61 countries – and the hotel was booked at 50 per cent above target.
AWARDS: Cannes Lions: Gold / The Effies: 2 x Gold, 2 x Silve / ADMA: Grand Prix, 2 x Gold / CLIO: Silver / D&AD: In Book / Spikes Asia: Gold, 2x Silver / New York Festivals: Silver / World Festival of Media: Gold / LIA: Silver / Gunn Report: Top 10 Creative Effectiveness
PRESS: PSFK / CNN / LA Times / Observer / Paper Mag / Huffington Post / Conde Nast / GizModo / Complex / Sydney Morning Herald / Timeout / The Australian / Lostateminor / IBTimes / Artlyst / Ufunk / Pedestrian TV / Booooom / Desktop / Freshness / News.com.au / Luxuo / Telegraph UK / GlobalGrind / Straight / Vandalog / Yahoo / + Lots More