A hotel promotion where we challenged guests to steal a Banksy that was hanging in the hotel lobby. We challenged guests to undertake their very own art heist: ‘STAY THE NIGHT. STEAL THE ART.’ We hung work from Banksy an artist synonymous with theft. They just had to stay the night, find the art and get it out of the hotel without being caught.
AWARDS: Cannes Lions: Gold / The Effies: 2 x Gold, 2 x Silve / ADMA: Grand Prix, 2 x Gold / CLIO: Silver / D&AD: In Book / Spikes Asia: Gold, 2x Silver / New York Festivals: Silver / World Festival of Media: Gold / LIA: Silver / Gunn Report: Top 10 Creative Effectiveness
PRESS: PSFK / CNN / LA Times / Observer / Paper Mag / Huffington Post / Conde Nast / GizModo / Complex / Sydney Morning Herald / Timeout / The Australian / Lostateminor / IBTimes / Artlyst / Ufunk / Pedestrian TV / Booooom / Desktop / Freshness / News.com.au / Luxuo / Telegraph UK / GlobalGrind / Straight / Vandalog / Yahoo / + Lots More