Junior Massive
SYDNEY / LOS ANGELES
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Cat Ballads

Australians love cats. But people think cats can look after themselves. So they weren’t de-sexing, microchipping or containing them. This left 35,000 cats in RSPCA NSW shelters every year. 90% never find their way back home. So, to get owners to listen to our message, we gave cats a voice with Cat Ballads - Music to improve the lives of cats. An album of 4 original tracks in different musical styles, about de-sexing microchipping and containment.

Coverage: Channel 7, Channel V, Sunrise, The Brag, MSN, Daily Telegraph, Foxtel and The Music.

Cat Ballads Case study

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