Junior Massive
SYDNEY / LOS ANGELES
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Cat Ballads

Australians love cats, yet people tend to think they can look after themselves. Stats showed that many owners weren’t de-sexing, microchipping or containing them, leaving 35,000 cats in RSPCA NSW shelters every year. So, to get owners to listen to our message, we gave cats a voice with Cat Ballads, an album of four original tracks about de-sexing microchipping and containment – music to improve the lives of cats.

Coverage: Channel 7, Channel V, Sunrise, The Brag, MSN, Daily Telegraph, Foxtel and The Music.

Cat Ballads Case study

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