Today, consumers drive the market. They choose what they want to see, like, skip or block entirely.
That’s why we aim to create advertising that doesn’t behave like advertising.
And by doing so, we have a better chance of generating work that adds value to people’s lives.
There’s a bit of ‘right advertising wrongs’ to our process.
We’ve worked at some pretty amazing places around the globe. Each brought their own unique approach to the work; so we picked the ideas we thought worked well and weeded out the things that didn’t. That’s why we believe in working in an open framework vs a closed one. The work gets smarter by working together and working outside of a vacuum.
We believe great ideas come from inside or outside.
This allows us to pull creatives, strategists, industry and category experts into the fold and create work
that has a better chance at shifting culture.
Lastly, We’re small in size but massive in expertise (and hustle). We will always experiment and be an experiment.
Welcome to Junior Massive. We’re glad you’re here.